move more and hurt less with Musclestache

Bobby Baum


Owner: Musclestache, Baum Therapy, Inkase LLC


I was born in Reno, Nevada and I was lucky enough to grow up with my mother running a chiropractic clinic out of our home. My brothers and I were probably incredibly annoying to my mother’s patients. We spent all of our time in her office messing with anatomical models and climbing on people that we had absolutely no business climbing on, thankfully my mother’s patients were closer to family than strangers just looking for relief from pain. 

This environment sparked my interest and eventually developed into the passion that I have for working with people the way I do today.


I have been focused on working with athletes and people that are genuinely trying to improve their quality of life through exercise, postural improvements and consistent queuing to consistently progress through the process of improvement.


One of the best professional decisions I made was enrolling in the Ralston Massage School, their program was focused on athletic recovery and improvement. This was a program where I was able to work with college athletes from the University of Nevada Reno and consistent flow of triathletes and other endurance athletes.


I was exposed to the CrossFit community in 2012 and was immediately drawn to the dynamic nature of the programming and the enthusiasm of people involved.  One of the first things I noticed while working with crossfitters was their eagerness to recover and their commitment to mobilizing on their own to get back to their normal routines.  It’s much more enjoyable to work on people that truly want to be on your table.


I was lucky enough to have a client/friend send Scott Peterson in for a session one day and we immediately became friends. We have since started multiple businesses together and continuously work together on mobility and common professional goals.


I met Sean Sweeney aka the Crossfit Cowboy in 2015 I had the privilege to travel with him to the 2016 Crossfit Games in Carson, California and execute mobility and recovery sessions in-between events. This was an incredible opportunity for me to get that type of experience at the Games.


In February of 2018 Scott and I decided to start a IASTM tool company and immediately thought of reaching out to Sean Sweeney to see if he would be interested in tackling this project with us. With some incredible mentorship from the owner of Doughnuts and Deadlifts, Krissy Mae Cagney. We eventually designed The Musclestache. A perfectly weighted, multipurpose, ergonomic tool that everyone would be able to use at home for a fraction of the cost of other IASTM tool out on the market.